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A/B testing
Optimizely usage globally
Optimizely runs on 0.6% of major websites globally in our sample (443 of 68,774). Market share by country, top sites using it and technologies it is paired with.
0.6%
Share in Global
443 / 68,774
11
sites in Tranco top 1K
76 in top 10K
#32,083
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager
By market
- Global0.6%443
- United Kingdom0.5%58
- Netherlands0.3%26
- Italy0.2%13
- Spain0.3%12
- Japan0.1%13
- Latin America<0.1%17
Trend
Often used with
- Google Tag ManagerTag managers76%×2
- CloudflareCDN40%
- OneTrustCookie consent (CMP)37%×5.8
- jQueryJavaScript libraries30%
- BootstrapCSS frameworks26%
- ReactWeb frameworks24%×2
- Google FontsWeb fonts23%
- Next.jsWeb frameworks21%×2.1
- WordPressCMS19%
- AkamaiCDN16%×4.2
Top sites using Optimizely All 443 sites
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 59 | zoom.us | CloudflareCloudflare Bot ManagementGoogle Tag ManagerOneTrustSwiper | Cloudflare |
| 117 | bit.ly | Google Cloud CDN / GFEGoogle Tag ManagernginxOneTrustUserWayWordPress | Google Cloud |
| 255 | salesforce.com | Akamai Bot ManagerAkamaiContentfulGoogle FontsGoogle Tag ManagerOneTrust | Akamai |
| 347 | unisys.com | ASP.NETAzure App ServiceBootstrapCloudflareGoogle FontsGoogle Tag Manager | Episerver As Optimizely Ab |
| 391 | gitlab.com | BootstrapCloudflareMarketoNuxtOneTrustVue.js | Cloudflare |
| 524 | klaviyo.com | AmplitudeAstroCloudflareGoogle Tag ManagerHubSpotKlaviyo | Amazon Web Services |
| 625 | optimizely.com | Google Tag ManagerNext.jsReactTailwind CSSVercel | Amazon Web Services |
| 772 | mailchimp.com | Adobe Experience ManagerAkamai Bot ManagerAkamaiBugsnagOracle EloquaEnvoy | Akamai |
| 838 | mixpanel.com | FramerGoogle Cloud CDN / GFEGoogle Tag ManagerMixpanelnginxSentry | Google Cloud |
| 889 | zoom.com | CloudflareCloudflare Bot ManagementGoogle Tag ManagerOneTrustSwiper | Amazon Web Services |
| 985 | mailchi.mp | Adobe Experience ManagerAkamai Bot ManagerAkamaiBugsnagOracle EloquaEnvoy | Akamai |
| 1,096 | typeform.com | AmplitudeCloudflareAmazon CloudFrontGoogle FontsGSAPGoogle Tag Manager | Amazon Web Services |
| 1,241 | screenconnect.com | Adobe FontsASP.NETAzure App ServiceBootstrap 5.3.2CloudflareCloudflare Bot Management | Amazon Web Services |
| 1,766 | eepurl.com | Adobe Experience ManagerAkamai Bot ManagerAkamaiBugsnagOracle EloquaEnvoy | Akamai |
| 1,848 | featurespace.co.uk | Adobe Experience ManagerCloudflareCloudflare Bot ManagementEnvoyGoogle Tag ManagerNext.js | Amazon Web Services |
| 2,005 | sky.com | Adobe Experience Platform TagsAkamai Bot ManagerAkamaiGoogle Cloud CDN / GFEGoogle Tag ManagerNext.js | Bskyb Broadband As Sky Uk Li... |
| 2,011 | clevelandclinic.org | Adobe Experience Platform TagsCloudflareCloudflare Web AnalyticsDynamics 365 Customer InsightsGoogle Tag ManagerNext.js | Cloudflare |
| 2,077 | ninjarmm.com | Microsoft ClarityCloudflarecore-jsGoogle Tag Managerimpact.comjQuery | Cloudflare |
| 2,086 | evergage.com | Akamai Bot ManagerAkamaiContentfulGoogle FontsGoogle Tag ManagerOneTrust | Amazon Web Services |
| 2,124 | asu.edu | AcquiaBootstrapCloudflareCloudflare Web AnalyticsDrupal 10Font Awesome | Cloudflare |
| 2,219 | elastic.co | Google Tag ManagerNext.jsnginxReactTailwind CSSVarnish | Google Cloud |
| 2,313 | asana.com | Datadog RUMGoogle Tag ManagerJotformNetlifyNext.jsOneTrust | Amazon Web Services |
| 2,428 | inmotionhosting.com | Bootstrap 3.0.3CloudflareCloudflare Web Analyticscore-jsDiviEqualWeb | Cloudflare |
| 2,666 | parallels.com | BootstrapCloudflareDjangoFont AwesomejQuery 3.6.0Marketo | Cloudflare |
| 2,673 | wasabisys.com | MUINetlifyNext.jsOneTrustReactSwiper | Bluearchive Zone 1 Wasabi... |
Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology
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