Skip to content
henke.ws
henke.ws
Get in touch
  1. Home
  2. Technologies
  3. Tag managers
  4. Google Tag Manager
Tag managers

Google Tag Manager usage globally

Google Tag Manager runs on 38% of major websites globally in our sample (26,217 of 68,769). Market share by country, top sites using it and technologies it…

38%
Share in Global
26,217 / 68,769
188
sites in Tranco top 1K
2,564 in top 10K
#49,482
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. Global38%26,217
  2. United Kingdom43%5,075
  3. Netherlands45%3,903
  4. Italy39%2,929
  5. Spain45%2,002
  6. Japan55%6,629
  7. Latin America44%8,874

Trend

Often used with

  1. CloudflareCDN40%
  2. jQueryJavaScript libraries38%
  3. Google FontsWeb fonts32%
  4. BootstrapCSS frameworks29%
  5. WordPressCMS22%
  6. Cloudflare Bot ManagementSecurity & bot protection18%
  7. SwiperJavaScript libraries17%
  8. nginxWeb servers17%
  9. Font AwesomeWeb fonts17%
  10. ReactWeb frameworks16%

Top sites using Google Tag Manager All 26,217 sites

TrancoSiteAlso usesHosting
2cloudflare.com AstroCloudflareCloudflare Web AnalyticsOneTrustTailwind CSS Cloudflare
6ezviz7.com Font AwesomeOmnisendSwiperTengineYouTube embed Amazon Web Services
36fastly.net AstroFastlyOneTrustSpeedCurve LUX Fastly
47doubleclick.net AngularJSGoogle Fonts Google Cloud
54wordpress.org Google FontsGutenberg blocksJetpacknginxWordPress 7.2 Automattic (WordPress.com)
68zoom.us CloudflareCloudflare Bot ManagementOneTrustOptimizelySwiper Cloudflare
70endpoints.news Apache HTTP Server 2.4.68BootstrapAmazon CloudFrontGoogle Analytics 4jQueryWordPress Amazon Web Services
76opera.com Bootstrap No Opera
79workers.dev AstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSS Cloudflare
95mozilla.org Google Cloud CDN / GFESentryVarnish Google Cloud
115bit.ly Google Cloud CDN / GFEnginxOneTrustOptimizelyUserWayWordPress Google Cloud
134discord.gg CloudflareCloudflare Bot ManagementGoogle FontsOneTrustWebflow Cloudflare
139android.com Google Fonts Google Cloud
140nih.gov AcquiaCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCrazy EggDrupal 10 Nih Net
157kaspersky.com KameleoonNext.jsnginxReact Kl Ext
162crashlytics.com Google Cloud CDN / GFEGoogle FontsUniversal Analytics (legacy)YouTube embed Google Cloud
163google-analytics.com AngularJSGoogle Fonts Google Cloud
170paypal.com BootstrapDatadog RUMPayPalTailwind CSSVarnish Fastly
172ubuntu.com lazysizesnginx 1.14.0 Canonical As
178pki.goog Google Analytics 4Google FontsGoogle reCAPTCHA Google Cloud
180scorecardresearch.com ASP.NETComscorejQuery 3.6.0jQuery UI Nedstat
185discord.com CloudflareCloudflare Bot ManagementGoogle FontsOneTrustWebflow Cloudflare
194pages.dev AstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSS Cloudflare
195cnn.com ChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)OneTrustPubMaticMagnite (Rubicon) Fastly
202xiaomi.com AkamaiReactSentrySwiperTengine Alibaba Cloud

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology

Infrastructure headaches?

Tell us about your stack — we reply within one business day.

Get in touchServices