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Tag managers

Google Tag Manager usage globally

Google Tag Manager runs on 38% of major websites globally in our sample (26,225 of 68,774). Market share by country, top sites using it and technologies it…

38%
Share in Global
26,225 / 68,774
182
sites in Tranco top 1K
2,565 in top 10K
#49,065
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. Global38%26,225
  2. United Kingdom41%4,790
  3. Netherlands42%3,544
  4. Italy39%2,843
  5. Spain44%1,878
  6. Japan56%6,969
  7. Latin America44%8,690

Trend

Often used with

  1. CloudflareCDN40%
  2. jQueryJavaScript libraries38%
  3. Google FontsWeb fonts32%
  4. BootstrapCSS frameworks28%
  5. WordPressCMS22%
  6. Cloudflare Bot ManagementSecurity & bot protection18%
  7. SwiperJavaScript libraries17%
  8. Font AwesomeWeb fonts17%
  9. nginxWeb servers17%
  10. ReactWeb frameworks16%

Top sites using Google Tag Manager All 26,225 sites

TrancoSiteAlso usesHosting
2cloudflare.com AstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSS Cloudflare
41fastly.net AstroFastlyOneTrustSpeedCurve LUX Fastly
51doubleclick.net AngularJSGoogle Fonts Google Cloud
59zoom.us CloudflareCloudflare Bot ManagementOneTrustOptimizelySwiper Cloudflare
67wordpress.org Gutenberg blocksJetpacknginxWordPress 7.2 Automattic (WordPress.com)
79opera.com Bootstrap No Opera Opera Norway As
89workers.dev AstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSS Cloudflare
93mozilla.org Google Cloud CDN / GFESentryVarnish Google Cloud
117bit.ly Google Cloud CDN / GFEnginxOneTrustOptimizelyUserWayWordPress Google Cloud
133android.com Google Fonts Google Cloud
150discord.gg CloudflareCloudflare Bot ManagementGoogle FontsOneTrustWebflow Cloudflare
158crashlytics.com Google Cloud CDN / GFEGoogle FontsUniversal Analytics (legacy)YouTube embed Google Cloud
164ubuntu.com nginx 1.14.0 Canonical As Canonical Group...
171pages.dev AstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSS Cloudflare
174google-analytics.com AngularJSGoogle Fonts Google Cloud
175paypal.com BootstrapDatadog RUMDataDomePayPalTailwind CSSVarnish Fastly
183forter.com Alpine.jsCloudflareCloudflare Bot ManagementCookieFirstHubSpotOneTrust Cloudflare
184discord.com CloudflareCloudflare Bot ManagementGoogle FontsOneTrustWebflow Cloudflare
186scorecardresearch.com ASP.NETComscorejQuery 3.6.0jQuery UI Nedstat Nl Comscore B.v.
192cnn.com ChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)OneTrustPubMaticMagnite (Rubicon) Fastly
196kaspersky.com KameleoonNext.jsnginxReact Kl Ext Kaspersky Lab Switzer...
197skyhigh.cloud BootstrapCloudflareCloudflare Bot ManagementCookiebot (Usercentrics)Gutenberg blocksKinsta Amazon Web Services
218roku.com AstroCloudflareCloudflare Web AnalyticsEnvoyMUINext.js Cloudflare
222amplitude.com AmplitudeNext.jsnginx 1.22.0ReactSanityTailwind CSS Amazon Web Services
224criteo.com BootstrapcdnjsCookiebot (Usercentrics)core-jsFont AwesomeGSAP Fastly

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology

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