Tag managers globally: market share ranking

Containers that load other tags.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	Google Tag Manager	38%	41%	42%	39%	44%	56%	44%
2	Adobe Experience Platform Tags	2.3%	2.3%	0.7%	1.2%	1.7%	1.1%	1.1%
3	Tealium iQ	0.8%	0.6%	0.3%	0.6%	0.9%	0.2%	0.3%
4	Ensighten	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0.2%	<0.1%
5	Yahoo! JAPAN Tag Manager	0.1%	0%	0%	0%	0%	2.9%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Google Tag Manager	31%	38%	38%
2	Adobe Experience Platform Tags	5.8%	4.1%	2.3%
3	Tealium iQ	2.4%	1.3%	0.8%
4	Ensighten	0.3%	0.2%	0.1%
5	Yahoo! JAPAN Tag Manager	0%	<0.1%	0.1%
	Sites measured	582	6,676	68,774

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology