Social & widgets globally: market share ranking

Share buttons, embeds and comment widgets.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	Facebook SDK	2.1%	1.5%	1.3%	3.9%	2.3%	5.9%	3.5%
2	X (Twitter) embed	1.2%	2.5%	0.6%	1.4%	1.5%	6%	1.3%
3	AddToAny	0.9%	0.8%	0.5%	1.4%	2.2%	0.8%	1.4%
4	Instagram embed	0.6%	0.3%	0.5%	0.8%	0.5%	0.7%	0.8%
5	ShareThis	0.5%	0.8%	0.1%	0.6%	0.3%	<0.1%	0.6%
6	AddThis	0.3%	0.6%	0.3%	0.5%	0.6%	<0.1%	0.4%
7	Disqus	0.2%	0.1%	<0.1%	0.2%	0.1%	<0.1%	0.1%
8	Elfsight widgets	0.1%	0.4%	0.4%	0.5%	0.4%	<0.1%	0.4%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Facebook SDK	0.2%	1.5%	2.1%
2	X (Twitter) embed	0.2%	0.9%	1.2%
3	AddToAny	0.8%	0.8%	0.9%
4	Instagram embed	0.2%	0.5%	0.6%
5	ShareThis	0%	0.4%	0.5%
6	Disqus	0%	0.3%	0.2%
7	AddThis	0%	0.1%	0.3%
8	Elfsight widgets	0.2%	<0.1%	0.1%
	Sites measured	591	6,700	68,769

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology