Video globally: market share ranking

Embedded video players.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	YouTube embed	5.7%	5.7%	4.3%	6.6%	7.6%	9.5%	9.7%
2	Vimeo	1.9%	3.2%	2.7%	1.8%	1.7%	1%	1.1%
3	Wistia	0.7%	0.4%	<0.1%	0.2%	0.1%	<0.1%	<0.1%
4	JW Player	0.6%	0.3%	0.2%	0.2%	0.7%	<0.1%	0.2%
5	Brightcove	0.3%	0.2%	<0.1%	0.1%	0.2%	0.1%	0.2%
6	Vidyard	0.3%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
7	Mux	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%
8	Cloudflare Stream	0.1%	0.1%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	YouTube embed	4.7%	5.1%	5.7%
2	Vimeo	1.9%	2.1%	1.9%
3	JW Player	0.8%	1.3%	0.6%
4	Wistia	1.5%	1.1%	0.7%
5	Vidyard	0.7%	0.5%	0.3%
6	Brightcove	0.7%	0.4%	0.3%
7	Mux	0.2%	0.2%	0.1%
8	Cloudflare Stream	0.2%	<0.1%	0.1%
	Sites measured	591	6,700	68,769

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology