Video globally: market share ranking

Embedded video players.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	YouTube embed	5.8%	5.4%	4.1%	6.9%	8.1%	10%	10%
2	Vimeo	1.9%	3%	2.4%	1.7%	1.7%	1%	1.2%
3	Wistia	0.8%	0.4%	<0.1%	0.2%	<0.1%	<0.1%	<0.1%
4	JW Player	0.6%	0.3%	0.2%	0.2%	0.7%	<0.1%	0.2%
5	Brightcove	0.3%	0.2%	<0.1%	0.1%	0.2%	0.2%	0.2%
6	Vidyard	0.3%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
7	Mux	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
8	Cloudflare Stream	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	YouTube embed	5%	5.4%	5.8%
2	Vimeo	2.4%	2.2%	1.9%
3	Wistia	1.9%	1.2%	0.8%
4	JW Player	1.4%	1.2%	0.6%
5	Vidyard	0.9%	0.6%	0.3%
6	Brightcove	0.9%	0.5%	0.3%
7	Mux	0.2%	0.2%	0.1%
8	Cloudflare Stream	0.2%	<0.1%	0.1%
	Sites measured	582	6,676	68,774

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology