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5.5% of sites33 technologies

E-commerce platforms globally: market share ranking

Shop engines and hosted commerce platforms.

#TechnologyGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
1Shopify 1.9%8.7%3.9%4.9%3.9%3.3%4.6%
2WooCommerce 1.5%5.4%5.9%6.4%6.5%0.3%6.1%
3Salesforce Commerce Cloud 0.5%0.4%0.3%0.5%0.8%0.3%0.4%
4Adobe Commerce (Magento) 0.5%3.4%4.6%2.6%1.9%0.1%1.3%
5PrestaShop 0.4%0.4%1%5.4%11%<0.1%0.9%
6Shopware 0.3%0.2%0.7%0.5%0.2%<0.1%0.2%
7VTEX 0.1%<0.1%<0.1%<0.1%<0.1%0%3.1%
8SAP Commerce Cloud 0.1%0.2%0.1%<0.1%0.1%<0.1%0.1%
9BigCommerce <0.1%0.3%<0.1%<0.1%0%0%<0.1%
10OpenCart <0.1%0.2%0.1%0.2%0.1%<0.1%0.2%
11Wix Stores <0.1%<0.1%<0.1%<0.1%0%<0.1%0.3%
12Squarespace Commerce <0.1%<0.1%<0.1%0%0%0%<0.1%
13Color Me Shop <0.1%<0.1%0%0%0%0.7%<0.1%
14STORES <0.1%<0.1%<0.1%0%<0.1%0.6%<0.1%
15OXID eShop <0.1%<0.1%<0.1%<0.1%<0.1%0%<0.1%
16Tiendanube / Nuvemshop <0.1%<0.1%<0.1%<0.1%0%0%2%
17Volusion <0.1%<0.1%0%0%0%0%0%
18futureshop <0.1%<0.1%0%0%0%0.8%0%
19EC-CUBE <0.1%0%0%0%0%0.5%0%
20BASE <0.1%0%0%0%0%0.2%<0.1%
21MakeShop <0.1%0%0%0%0%0.7%0%
22ecbeing <0.1%0%0%0%0%0.2%0%
23Shift4Shop <0.1%0%0%0%0%0%<0.1%
24Rakuten Ichiba store <0.1%0%0%0%0%0.2%0%
25commercetools <0.1%<0.1%<0.1%<0.1%0%0%<0.1%
26Jumpseller <0.1%0%0%0%0%0%0.3%
27Ecwid <0.1%<0.1%<0.1%0%0%0%0%
28Gumroad <0.1%0%0%0%0%0%0%
29Mijnwebwinkel <0.1%0%0.2%0%0%0%0%
30Snipcart <0.1%<0.1%<0.1%<0.1%0%0%0%
31Lightspeed eCom 0%<0.1%0.9%0%0%0%0%
32CCV Shop 0%0%0.2%<0.1%<0.1%0%0%
33Mercado Shops 0%0%0%0%0%0%<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 1KTop 10KTop 100K
1Shopify 0.8%0.6%1.9%
2WooCommerce 0.2%0.5%1.5%
3PrestaShop 0.5%0.4%0.4%
4Salesforce Commerce Cloud 0%0.2%0.5%
5Shopware 0%0.2%0.3%
6Adobe Commerce (Magento) 0%0.1%0.5%
7Wix Stores 0%<0.1%<0.1%
8Squarespace Commerce 0.2%<0.1%<0.1%
9Color Me Shop 0%<0.1%<0.1%
10VTEX 0%<0.1%0.1%
11SAP Commerce Cloud 0%<0.1%0.1%
12BigCommerce 0.2%<0.1%<0.1%
13Rakuten Ichiba store 0%<0.1%<0.1%
14OpenCart 0%<0.1%<0.1%
15STORES 0%<0.1%<0.1%
16Tiendanube / Nuvemshop 0%<0.1%<0.1%
17EC-CUBE 0%<0.1%<0.1%
18OXID eShop 0%0%<0.1%
19Volusion 0%0%<0.1%
20futureshop 0%0%<0.1%
Sites measured5916,70068,769

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology