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5.4% of sites33 technologies

E-commerce platforms globally: market share ranking

Shop engines and hosted commerce platforms.

#TechnologyGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
1Shopify 1.8%6.5%2.3%3.1%2.5%2.2%3.8%
2WooCommerce 1.5%5%4.4%6%6.4%0.3%5.5%
3Salesforce Commerce Cloud 0.5%0.4%0.3%0.5%0.8%0.3%0.4%
4Adobe Commerce (Magento) 0.4%3.4%3.8%2.4%1.8%<0.1%1.3%
5PrestaShop 0.4%0.4%0.8%5%8.9%<0.1%0.8%
6Shopware 0.3%0.2%0.7%0.4%0.2%<0.1%0.2%
7VTEX 0.1%<0.1%<0.1%<0.1%<0.1%0%3.2%
8SAP Commerce Cloud 0.1%0.2%0.1%<0.1%0.1%<0.1%0.1%
9BigCommerce <0.1%0.3%<0.1%0.1%0%0%<0.1%
10Wix Stores <0.1%<0.1%<0.1%<0.1%0%<0.1%0.3%
11OpenCart <0.1%0.2%0.2%0.2%0.1%<0.1%0.2%
12Color Me Shop <0.1%<0.1%0%0%0%0.7%<0.1%
13Squarespace Commerce <0.1%<0.1%<0.1%0%0%0%<0.1%
14STORES <0.1%<0.1%<0.1%0%0%0.8%<0.1%
15Volusion <0.1%0%0%0%0%0%0%
16OXID eShop <0.1%<0.1%<0.1%<0.1%<0.1%0%<0.1%
17Tiendanube / Nuvemshop <0.1%0%<0.1%0%0%0%2.4%
18BASE <0.1%0%0%0%0%0.2%<0.1%
19futureshop <0.1%<0.1%0%0%0%0.8%0%
20MakeShop <0.1%0%0%0%0%0.6%0%
21EC-CUBE <0.1%0%0%0%0%0.6%0%
22ecbeing <0.1%0%0%0%0%0.2%0%
23Rakuten Ichiba store <0.1%0%0%0%0%0.2%0%
24Shift4Shop <0.1%0%0%0%0%0%<0.1%
25Jumpseller <0.1%0%0%0%0%0%0.2%
26commercetools <0.1%<0.1%<0.1%0%0%0%<0.1%
27Ecwid <0.1%0%<0.1%0%0%0%0%
28Gumroad <0.1%0%0%0%0%0%0%
29Mijnwebwinkel <0.1%0%0.2%0%0%0%0%
30Snipcart <0.1%<0.1%0%0%0%0%0%
31Lightspeed eCom 0%<0.1%0.9%0%0%0%0%
32CCV Shop 0%0%0.1%<0.1%0%0%0%
33Mercado Shops 0%0%0%0%0%0%<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 1KTop 10KTop 100K
1Shopify 1.2%0.7%1.8%
2WooCommerce 0.2%0.5%1.5%
3PrestaShop 0.3%0.4%0.4%
4Salesforce Commerce Cloud 0%0.2%0.5%
5Shopware 0%0.1%0.3%
6Squarespace Commerce 0.3%<0.1%<0.1%
7Color Me Shop 0%<0.1%<0.1%
8Adobe Commerce (Magento) 0%<0.1%0.4%
9Wix Stores 0%<0.1%<0.1%
10SAP Commerce Cloud 0%<0.1%0.1%
11STORES 0%<0.1%<0.1%
12BigCommerce 0.2%<0.1%<0.1%
13Rakuten Ichiba store 0%<0.1%<0.1%
14VTEX 0%<0.1%0.1%
15OpenCart 0%<0.1%<0.1%
16BASE 0%<0.1%<0.1%
17EC-CUBE 0%<0.1%<0.1%
18MakeShop 0%<0.1%<0.1%
19futureshop 0%<0.1%<0.1%
20Volusion 0%0%<0.1%
Sites measured5826,67668,774

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology