Advertising & pixels globally: market share ranking

Ad networks, retargeting and conversion pixels.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	Google Marketing Platform (DV360/CM360)	7.3%	4.9%	2.2%	6%	4.9%	4%	5%
2	Google Publisher Tag (Ad Manager)	5.9%	3.7%	1.4%	4.7%	4%	3.7%	3.8%
3	Google AdSense	5.6%	4%	3%	7.8%	5.5%	5.5%	6%
4	Meta Pixel	4.7%	7.2%	4.7%	9.7%	7%	4.1%	16%
5	Google Ads (conversion)	4.6%	11%	5.7%	7.6%	8.9%	8%	12%
6	Taboola	1.6%	0.8%	0.1%	1%	0.7%	0.7%	0.9%
7	LinkedIn Insight Tag	1.1%	1.3%	0.7%	1%	1.3%	<0.1%	0.8%
8	VK Pixel	1%	0%	0%	0%	0%	0%	<0.1%
9	Amazon Publisher Services	1%	1.5%	<0.1%	0.3%	0.3%	0.5%	0.3%
10	Prebid.js	0.9%	1.5%	0.3%	0.5%	1%	0.9%	0.3%
11	Magnite (Rubicon)	0.9%	2%	<0.1%	0.6%	0.5%	0.4%	0.1%
12	fluct	0.7%	0.8%	0.3%	<0.1%	0.4%	1%	0.3%
13	Microsoft Advertising UET	0.7%	2.5%	0.8%	0.7%	0.9%	0.3%	0.4%
14	TikTok Pixel	0.7%	0.9%	0.5%	1%	1.1%	0.6%	3.8%
15	PubMatic	0.6%	0.1%	0.1%	0.3%	0.6%	<0.1%	<0.1%
16	X (Twitter) Pixel	0.5%	0.3%	<0.1%	<0.1%	0.3%	1.2%	0.2%
17	Equativ (Smart AdServer)	0.4%	<0.1%	<0.1%	0.2%	0.7%	0%	0.3%
18	Criteo	0.3%	0.1%	0.1%	0.6%	0.2%	1.4%	0.2%
19	Yandex Advertising Network	0.3%	0%	0%	0%	0%	0%	0%
20	Outbrain	0.3%	1.6%	<0.1%	0.4%	<0.1%	0.3%	<0.1%
21	Reddit Pixel	0.3%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
22	Raptive (AdThrive)	0.3%	0.2%	<0.1%	0%	0%	0%	0%
23	MGID	0.2%	<0.1%	<0.1%	0.2%	0%	0%	0.4%
24	Teads	0.2%	<0.1%	0%	0.1%	0.1%	<0.1%	0.3%
25	Pinterest Tag	0.2%	0.5%	0.3%	0.3%	0.3%	0.1%	0.8%
26	AdRoll	0.2%	0.2%	<0.1%	<0.1%	0.1%	<0.1%	<0.1%
27	Mediavine	0.2%	0.2%	0.2%	<0.1%	<0.1%	0%	0%
28	Ezoic	0.1%	<0.1%	<0.1%	<0.1%	0.1%	<0.1%	<0.1%
29	Snap Pixel	0.1%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
30	Yahoo! JAPAN Ads	<0.1%	0%	<0.1%	0%	0%	3.9%	0%
31	MicroAd	<0.1%	0%	0%	0%	0%	0.9%	<0.1%
32	i-mobile	<0.1%	0%	0%	0%	0%	0.4%	0%
33	Seedtag	<0.1%	<0.1%	<0.1%	0.3%	0.2%	0%	0.2%
34	LINE Tag	<0.1%	0%	0%	0%	0%	1.7%	0%
35	Quora Pixel	<0.1%	0%	0%	0%	0%	0%	0%
36	popIn	<0.1%	0%	0%	0%	0%	0.2%	0%
37	logly lift	<0.1%	0%	0%	0%	0%	0.2%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Google Marketing Platform (DV360/CM360)	6.4%	10%	7.3%
2	Google Publisher Tag (Ad Manager)	4.2%	7.9%	5.9%
3	Google AdSense	0.7%	3.8%	5.6%
4	Google Ads (conversion)	2.9%	3.2%	4.6%
5	Meta Pixel	1%	2.9%	4.7%
6	Taboola	1.5%	2%	1.6%
7	Prebid.js	1.4%	2%	0.9%
8	Magnite (Rubicon)	2.4%	1.7%	0.9%
9	Amazon Publisher Services	1.5%	1.6%	1%
10	fluct	0.7%	1.3%	0.7%
11	LinkedIn Insight Tag	0.5%	1%	1.1%
12	VK Pixel	1.7%	0.9%	1%
13	PubMatic	0.8%	0.9%	0.6%
14	Microsoft Advertising UET	1.2%	0.6%	0.7%
15	Outbrain	0.2%	0.6%	0.3%
16	Equativ (Smart AdServer)	0.3%	0.6%	0.4%
17	Criteo	0.2%	0.5%	0.3%
18	X (Twitter) Pixel	0%	0.5%	0.5%
19	Reddit Pixel	0.8%	0.5%	0.3%
20	TikTok Pixel	0%	0.3%	0.7%
	Sites measured	591	6,700	68,769

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology