Advertising & pixels globally: market share ranking

Ad networks, retargeting and conversion pixels.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	Google Marketing Platform (DV360/CM360)	7.3%	4.6%	2.1%	6.2%	5%	4.1%	5.2%
2	Google Publisher Tag (Ad Manager)	5.9%	3.5%	1.4%	5%	4%	3.7%	3.9%
3	Google AdSense	5.7%	3.9%	3.1%	7.8%	6%	5.4%	6.2%
4	Meta Pixel	4.8%	7%	4.3%	9.7%	6.6%	4%	15%
5	Google Ads (conversion)	4.6%	9.5%	4.6%	6.7%	7.7%	7.4%	11%
6	Taboola	1.6%	0.8%	0.1%	0.9%	0.7%	0.7%	0.9%
7	LinkedIn Insight Tag	1.2%	1.2%	0.7%	1.1%	1.2%	<0.1%	0.8%
8	Magnite (Rubicon)	0.9%	1.7%	<0.1%	0.7%	0.6%	0.4%	0.1%
9	Amazon Publisher Services	0.9%	1.2%	<0.1%	0.2%	0.4%	0.5%	0.3%
10	Prebid.js	0.9%	1.2%	0.4%	0.6%	1.1%	0.8%	0.3%
11	VK Pixel	0.9%	0%	0%	0%	0%	0%	<0.1%
12	fluct	0.7%	0.8%	0.2%	<0.1%	0.6%	0.9%	0.2%
13	Microsoft Advertising UET	0.7%	2.3%	0.7%	0.6%	0.8%	0.3%	0.4%
14	TikTok Pixel	0.7%	0.9%	0.4%	0.9%	1%	0.5%	3.7%
15	PubMatic	0.6%	0.1%	0.2%	0.4%	0.6%	<0.1%	<0.1%
16	X (Twitter) Pixel	0.5%	0.3%	<0.1%	<0.1%	0.2%	1.2%	0.2%
17	Equativ (Smart AdServer)	0.4%	<0.1%	<0.1%	0.3%	0.7%	0%	0.3%
18	Criteo	0.3%	0.1%	0.1%	0.6%	0.2%	1.2%	0.2%
19	Outbrain	0.3%	1.3%	<0.1%	0.4%	0.1%	0.2%	<0.1%
20	Yandex Advertising Network	0.3%	0%	0%	0%	0%	0%	0%
21	Reddit Pixel	0.3%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
22	Raptive (AdThrive)	0.3%	0.2%	<0.1%	0%	0%	0%	0%
23	MGID	0.2%	<0.1%	<0.1%	0.2%	0%	0%	0.5%
24	Teads	0.2%	<0.1%	0%	0.2%	<0.1%	<0.1%	0.3%
25	Pinterest Tag	0.2%	0.4%	0.3%	0.3%	0.2%	0.1%	0.8%
26	AdRoll	0.2%	0.2%	0%	<0.1%	<0.1%	<0.1%	<0.1%
27	Mediavine	0.2%	0.2%	0.2%	<0.1%	0%	0%	0%
28	Snap Pixel	0.1%	0.2%	<0.1%	0%	<0.1%	<0.1%	0%
29	Ezoic	0.1%	<0.1%	<0.1%	<0.1%	0.1%	<0.1%	<0.1%
30	Yahoo! JAPAN Ads	0.1%	0%	<0.1%	0%	0%	3.8%	0%
31	MicroAd	<0.1%	0%	0%	0%	0%	0.9%	<0.1%
32	i-mobile	<0.1%	0%	0%	0%	0%	0.4%	0%
33	Seedtag	<0.1%	<0.1%	<0.1%	0.3%	0.2%	0%	0.2%
34	LINE Tag	<0.1%	0%	0%	0%	0%	1.7%	0%
35	popIn	<0.1%	0%	0%	0%	0%	0.2%	0%
36	Quora Pixel	<0.1%	0%	0%	0%	0%	<0.1%	0%
37	logly lift	<0.1%	0%	0%	0%	0%	0.2%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Google Marketing Platform (DV360/CM360)	6.5%	9.8%	7.3%
2	Google Publisher Tag (Ad Manager)	4.3%	7.7%	5.9%
3	Google AdSense	0.5%	3.8%	5.7%
4	Google Ads (conversion)	2.6%	3.3%	4.6%
5	Meta Pixel	0.9%	3.1%	4.8%
6	Prebid.js	1.2%	2%	0.9%
7	Taboola	1.5%	1.9%	1.6%
8	Magnite (Rubicon)	2.7%	1.8%	0.9%
9	Amazon Publisher Services	1.2%	1.5%	0.9%
10	fluct	0.3%	1.2%	0.7%
11	LinkedIn Insight Tag	0.3%	1.1%	1.2%
12	VK Pixel	1.4%	0.8%	0.9%
13	PubMatic	1%	0.8%	0.6%
14	Microsoft Advertising UET	0.9%	0.7%	0.7%
15	Outbrain	0.2%	0.6%	0.3%
16	Equativ (Smart AdServer)	0.5%	0.6%	0.4%
17	Reddit Pixel	0.7%	0.5%	0.3%
18	Criteo	0.3%	0.5%	0.3%
19	X (Twitter) Pixel	0%	0.4%	0.5%
20	TikTok Pixel	0%	0.3%	0.7%
	Sites measured	582	6,676	68,774

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology