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Advertising & pixels

Google Publisher Tag (Ad Manager) usage globally

Google Publisher Tag (Ad Manager) runs on 5.9% of major websites globally in our sample (4,056 of 68,769). Market share by country, top sites using it and…

5.9%
Share in Global
4,056 / 68,769
25
sites in Tranco top 1K
529 in top 10K
#47,809
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global5.9%4,056
  2. United Kingdom3.7%444
  3. Netherlands1.4%123
  4. Italy4.7%356
  5. Spain4%178
  6. Japan3.7%449
  7. Latin America3.8%771

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels91%×12.6
  2. Google Tag ManagerTag managers61%×1.6
  3. CloudflareCDN42%
  4. jQueryJavaScript libraries35%
  5. Google FontsWeb fonts35%
  6. Google Analytics 4Analytics31%×1.6
  7. IAB TCF v2 APICookie consent (CMP)28%×6.1
  8. WordPressCMS26%×1.5
  9. BootstrapCSS frameworks22%
  10. Google AdSenseAdvertising & pixels21%×3.8

Top sites using Google Publisher Tag (Ad Manager) All 4,056 sites

TrancoSiteAlso usesHosting
69yahoo.com Google Marketing Platform (DV360/CM360)Judge.meNext.jsReactTaboolaTailwind CSS Yahoo Gq1
193theguardian.com ComscoreGoogle Marketing Platform (DV360/CM360)Polyfill.io (compromised CDN)Sentry Fastly
195cnn.com ChartbeatGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustPubMaticMagnite (Rubicon) Fastly
262weather.com Akamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)New RelicNext.jsReact Akamai
375washingtonpost.com Akamai Bot ManagerAkamaiChartbeatGoogle Marketing Platform (DV360/CM360)DrupalGoogle Tag Manager Akamai
387globo.com Google Marketing Platform (DV360/CM360)Google Ads (conversion)Google FontsGoogle Tag ManagerhCaptchaReact Globo Comunicacao E Particip...
463speedtest.net CloudflareGoogle Marketing Platform (DV360/CM360)Google Tag ManagerMUIPrebid.jsTailwind CSS Fastly
482goodreads.com Amazon Publisher ServicesAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Ruby on Rails Amazon Web Services
520indiatimes.com Amazon Publisher ServicesBootstrapComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.js Akamai
534uol.com.br BootstrapChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Universal Analytics (legacy) UOL Host
561wired.com CloudflareAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrust Amazon Web Services
608usatoday.com Adobe AnalyticsAmazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)OneTrustTaboolaIAB TCF v2 API Fastly
609target.com Adobe Experience Platform TagsBazaarvoiceGoogle Marketing Platform (DV360/CM360)Next.jsReact Fastly
638accuweather.com Akamai Bot ManagerAkamaiComscoreGoogle Marketing Platform (DV360/CM360)HubSpot CMSKetch Akamai
739cnet.com core-jsGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocksJetpacknginx Cloudflare
742independent.co.uk Google Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 APIVarnish Fastly
828people.com CloudflareCloudflare Web AnalyticsComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrust Cloudflare
863theverge.com Amazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Next.jsOneTrustReactMagnite (Rubicon) Fastly
900daum.net Google AdSenseGoogle Marketing Platform (DV360/CM360)Lottie Kakao As Kr Kakao Corp
907hbr.org Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Next.jsReact Amazon Web Services
937genius.com Amazon Publisher ServicesBugsnagChartbeatCloudflareCloudflare Bot ManagementComscore Cloudflare
946kleinanzeigen.de Akamai Bot ManagerAkamaiAmazon Publisher ServicesAstroCriteoGoogle Marketing Platform (DV360/CM360) Akamai
959character.ai CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Next.jsReact Cloudflare
968corriere.it ChartbeatGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesMagnite (Rubicon)SwiperTaboola Rcs
976lowes.com Adobe Experience Platform TagsAkamai Bot ManagerAkamaiBraintreeGoogle Marketing Platform (DV360/CM360)Envoy Akamai

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology

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