Skip to content
henke.ws
henke.ws
Get in touch
  1. Home
  2. Technologies
  3. Advertising & pixels
  4. Google Publisher Tag (Ad Manager)
Advertising & pixels

Google Publisher Tag (Ad Manager) usage globally

Google Publisher Tag (Ad Manager) runs on 5.9% of major websites globally in our sample (4,044 of 68,774). Market share by country, top sites using it and…

5.9%
Share in Global
4,044 / 68,774
25
sites in Tranco top 1K
512 in top 10K
#47,964
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global5.9%4,044
  2. United Kingdom3.5%401
  3. Netherlands1.4%116
  4. Italy5%362
  5. Spain4%171
  6. Japan3.7%458
  7. Latin America3.9%769

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels91%×12.6
  2. Google Tag ManagerTag managers61%×1.6
  3. CloudflareCDN42%
  4. jQueryJavaScript libraries35%
  5. Google FontsWeb fonts35%
  6. Google Analytics 4Analytics31%×1.6
  7. IAB TCF v2 APICookie consent (CMP)28%×6
  8. WordPressCMS26%×1.5
  9. BootstrapCSS frameworks23%
  10. Google AdSenseAdvertising & pixels21%×3.7

Top sites using Google Publisher Tag (Ad Manager) All 4,044 sites

TrancoSiteAlso usesHosting
192cnn.com ChartbeatGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustPubMaticMagnite (Rubicon) Fastly
203theguardian.com ComscoreGoogle Marketing Platform (DV360/CM360)Polyfill.io (compromised CDN)Sentry Fastly
226weather.com Akamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)JW PlayerNew RelicNext.js Akamai
386globo.com Google Marketing Platform (DV360/CM360)Google Ads (conversion)Google FontsGoogle Tag ManagerhCaptchaReact As28604 Globo Comunicacao...
410washingtonpost.com Akamai Bot ManagerAkamaiAstroChartbeatGoogle Marketing Platform (DV360/CM360)Drupal Akamai
435unsplash.com Google Marketing Platform (DV360/CM360)OneTrustShopifyVarnish Fastly
471speedtest.net CloudflareGoogle Marketing Platform (DV360/CM360)Google Tag ManagerMUIPrebid.jsTailwind CSS Fastly
519indiatimes.com Amazon Publisher ServicesBootstrapComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.js Akamai
569wired.com CloudflareAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrust Amazon Web Services
586uol.com.br BootstrapChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Universal Analytics (legacy) UOL Host
602target.com Adobe Experience Platform TagsGoogle Marketing Platform (DV360/CM360)Next.jsReact Fastly
624usatoday.com Amazon Publisher ServicesComscoreGoogle Marketing Platform (DV360/CM360)PubMaticMagnite (Rubicon)Taboola Fastly
740independent.co.uk ComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsTaboolaVarnish Fastly
755cnet.com core-jsGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocksJetpacknginx Cloudflare
759wattpad.com AWS WAF Bot ControlAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOpenRestyReact Amazon Web Services
831people.com CloudflareCloudflare Web AnalyticsComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrust Cloudflare
849kleinanzeigen.de Akamai Bot ManagerAkamaiAmazon Publisher ServicesAstroCriteoGoogle Marketing Platform (DV360/CM360) Akamai
862theverge.com Amazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Next.jsOneTrustReactMagnite (Rubicon) Fastly
893daum.net Google AdSenseGoogle Marketing Platform (DV360/CM360)Lottie Kakao As Kr Kr Kakao Corp
919hbr.org Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Next.jsReact Amazon Web Services
930allaboutcookies.org CloudflareAmazon CloudFrontDataDomeGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrust Cloudflare
955character.ai CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Next.jsReact Cloudflare
957pbs.org Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerJudge.meKetchNext.js Amazon Web Services
961corriere.it ChartbeatGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesMagnite (Rubicon)SwiperTaboola Rcs Rcs Mediagroup S.p.a.
987n-tv.de Amazon CloudFrontCriteoNext.jsReactSourcepointSwiper Amazon Web Services

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology

Infrastructure headaches?

Tell us about your stack — we reply within one business day.

Get in touchServices