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Advertising & pixels

Google Marketing Platform (DV360/CM360) usage globally

Google Marketing Platform (DV360/CM360) runs on 7.3% of major websites globally in our sample (4,990 of 68,774). Market share by country, top sites using it…

7.3%
Share in Global
4,990 / 68,774
38
sites in Tranco top 1K
657 in top 10K
#47,027
median Tranco rank
Tranco
16
frequent companions
Google Publisher Tag (Ad Manager)

By market

  1. Global7.3%4,990
  2. United Kingdom4.7%541
  3. Netherlands2.1%175
  4. Italy6.2%453
  5. Spain5%213
  6. Japan4.1%505
  7. Latin America5.2%1,013

Trend

Often used with

  1. Google Publisher Tag (Ad Manager)Advertising & pixels74%×12.6
  2. Google Tag ManagerTag managers62%×1.6
  3. CloudflareCDN40%
  4. Google FontsWeb fonts36%
  5. jQueryJavaScript libraries32%
  6. Google Analytics 4Analytics28%
  7. IAB TCF v2 APICookie consent (CMP)25%×5.4
  8. WordPressCMS24%
  9. BootstrapCSS frameworks22%
  10. Google AdSenseAdvertising & pixels18%×3.2

Top sites using Google Marketing Platform (DV360/CM360) All 4,990 sites

TrancoSiteAlso usesHosting
192cnn.com ChartbeatGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrustPubMaticMagnite (Rubicon) Fastly
203theguardian.com ComscoreGoogle Publisher Tag (Ad Manager)Polyfill.io (compromised CDN)Sentry Fastly
226weather.com Akamai Bot ManagerAkamaiGoogle Publisher Tag (Ad Manager)JW PlayerNew RelicNext.js Akamai
361tradingview.com Amazon CloudFrontGoogle Ads (conversion) Amazon Web Services
386globo.com Google Ads (conversion)Google FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerhCaptchaReact As28604 Globo Comunicacao...
410washingtonpost.com Akamai Bot ManagerAkamaiAstroChartbeatDrupalGoogle Publisher Tag (Ad Manager) Akamai
435unsplash.com Google Publisher Tag (Ad Manager)OneTrustShopifyVarnish Fastly
471speedtest.net CloudflareGoogle Publisher Tag (Ad Manager)Google Tag ManagerMUIPrebid.jsTailwind CSS Fastly
481walmart.com Akamai Bot ManagerAkamaiEnvoyGoogle FontsJW PlayerNext.js Akamai
495businessinsider.com ComscoreGoogle Tag ManagerMagnite (Rubicon)SourcepointSpeedCurve LUXIAB TCF v2 API Fastly
506foxnews.com Adobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle FontsPrebid.js Fastly
519indiatimes.com Amazon Publisher ServicesBootstrapComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.js Akamai
569wired.com CloudflareAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services
581dailymail.com Akamai Bot ManagerAkamaiAmazon Publisher ServicesComscorecore-jsReact Akamai
586uol.com.br BootstrapChartbeatAmazon CloudFrontComscoreGoogle Publisher Tag (Ad Manager)Universal Analytics (legacy) UOL Host
600maricopa.gov AudioEyeCloudflareCloudflare Bot ManagementFont AwesomeGoogle Analytics 4Google Fonts Cloudflare
602target.com Adobe Experience Platform TagsGoogle Publisher Tag (Ad Manager)Next.jsReact Fastly
624usatoday.com Amazon Publisher ServicesComscoreGoogle Publisher Tag (Ad Manager)PubMaticMagnite (Rubicon)Taboola Fastly
694cbsnews.com ComscoreKetchOneTrustSkimlinksSubstackTealium iQ Fastly
733dailymail.co.uk AkamaiAmazon Publisher ServicesComscorecore-jsGoogle FontsReact Akamai
740independent.co.uk ComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaVarnish Fastly
755cnet.com core-jsGoogle Publisher Tag (Ad Manager)Google Tag ManagerGutenberg blocksJetpacknginx Cloudflare
757bild.de Apache HTTP ServerEquativ (Smart AdServer)SourcepointIAB TCF v2 APITealium iQVite Akamai
759wattpad.com AWS WAF Bot ControlAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOpenRestyReact Amazon Web Services
831people.com CloudflareCloudflare Web AnalyticsComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Cloudflare

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology

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