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Advertising & pixels

Google Marketing Platform (DV360/CM360) usage globally

Google Marketing Platform (DV360/CM360) runs on 7.3% of major websites globally in our sample (5,005 of 68,769). Market share by country, top sites using it…

7.3%
Share in Global
5,005 / 68,769
38
sites in Tranco top 1K
681 in top 10K
#47,344
median Tranco rank
Tranco
16
frequent companions
Google Publisher Tag (Ad Manager)

By market

  1. Global7.3%5,005
  2. United Kingdom4.9%584
  3. Netherlands2.2%191
  4. Italy6%456
  5. Spain4.9%219
  6. Japan4%488
  7. Latin America5%1,008

Trend

Often used with

  1. Google Publisher Tag (Ad Manager)Advertising & pixels74%×12.6
  2. Google Tag ManagerTag managers62%×1.6
  3. CloudflareCDN40%
  4. Google FontsWeb fonts36%
  5. jQueryJavaScript libraries32%
  6. Google Analytics 4Analytics28%
  7. IAB TCF v2 APICookie consent (CMP)25%×5.4
  8. WordPressCMS24%
  9. BootstrapCSS frameworks22%
  10. Cloudflare Bot ManagementSecurity & bot protection18%

Top sites using Google Marketing Platform (DV360/CM360) All 5,005 sites

TrancoSiteAlso usesHosting
69yahoo.com Google Publisher Tag (Ad Manager)Judge.meNext.jsReactTaboolaTailwind CSS Yahoo Gq1
193theguardian.com ComscoreGoogle Publisher Tag (Ad Manager)Polyfill.io (compromised CDN)Sentry Fastly
195cnn.com ChartbeatGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrustPubMaticMagnite (Rubicon) Fastly
262weather.com Akamai Bot ManagerAkamaiGoogle Publisher Tag (Ad Manager)New RelicNext.jsReact Akamai
360tradingview.com Amazon CloudFrontGoogle Ads (conversion) Amazon Web Services
375washingtonpost.com Akamai Bot ManagerAkamaiChartbeatDrupalGoogle Publisher Tag (Ad Manager)Google Tag Manager Akamai
387globo.com Google Ads (conversion)Google FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerhCaptchaReact Globo Comunicacao E Particip...
461businessinsider.com ComscoreGoogle Tag ManagerMagnite (Rubicon)SourcepointSpeedCurve LUXIAB TCF v2 API Fastly
463speedtest.net CloudflareGoogle Publisher Tag (Ad Manager)Google Tag ManagerMUIPrebid.jsTailwind CSS Fastly
476walmart.com Akamai Bot ManagerAkamaiEnvoyGoogle FontsJW PlayerNext.js Akamai
482goodreads.com Amazon Publisher ServicesAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Ruby on Rails Amazon Web Services
514foxnews.com Adobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle FontsPrebid.js Akamai
520indiatimes.com Amazon Publisher ServicesBootstrapComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.js Akamai
534uol.com.br BootstrapChartbeatAmazon CloudFrontComscoreGoogle Publisher Tag (Ad Manager)Universal Analytics (legacy) UOL Host
561wired.com CloudflareAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services
608usatoday.com Adobe AnalyticsAmazon Publisher ServicesGoogle Publisher Tag (Ad Manager)OneTrustTaboolaIAB TCF v2 API Fastly
609target.com Adobe Experience Platform TagsBazaarvoiceGoogle Publisher Tag (Ad Manager)Next.jsReact Fastly
636dailymail.com AkamaiAmazon Publisher ServicesComscorecore-jsReactMagnite (Rubicon) Akamai
638accuweather.com Akamai Bot ManagerAkamaiComscoreGoogle Publisher Tag (Ad Manager)HubSpot CMSKetch Akamai
704cbsnews.com ComscoreKetchOneTrustSkimlinksSubstackTealium iQ Fastly
722dailymail.co.uk AkamaiAmazon Publisher ServicesComscoreGoogle FontsReactMagnite (Rubicon) Akamai
739cnet.com core-jsGoogle Publisher Tag (Ad Manager)Google Tag ManagerGutenberg blocksJetpacknginx Cloudflare
742independent.co.uk Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 APIVarnish Fastly
818ted.com BootstrapNew RelicNext.jsnginx 1.27.5OsanoPrismic Amazon Web Services
828people.com CloudflareCloudflare Web AnalyticsComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Cloudflare

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology

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