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Advertising & pixels

Magnite (Rubicon) usage globally

Magnite (Rubicon) runs on 0.9% of major websites globally in our sample (647 of 68,774). Market share by country, top sites using it and technologies it is…

0.9%
Share in Global
647 / 68,774
16
sites in Tranco top 1K
117 in top 10K
#38,801
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global0.9%647
  2. United Kingdom1.7%201
  3. Netherlands<0.1%6
  4. Italy0.7%51
  5. Spain0.6%27
  6. Japan0.4%46
  7. Latin America0.1%29

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels85%×11.6
  2. Google Publisher Tag (Ad Manager)Advertising & pixels68%×11.5
  3. Google Tag ManagerTag managers58%×1.5
  4. Google FontsWeb fonts40%
  5. ComscoreAnalytics38%×19
  6. Amazon Publisher ServicesAdvertising & pixels32%×34.9
  7. PubMaticAdvertising & pixels31%×54.9
  8. IAB TCF v2 APICookie consent (CMP)30%×6.5
  9. TaboolaAdvertising & pixels29%×18.3
  10. Prebid.jsAdvertising & pixels28%×30.3

Top sites using Magnite (Rubicon) All 647 sites

TrancoSiteAlso usesHosting
55pinterest.com Adobe FontsAkamaiDjangoEnvoyGoogle FontsVimeo Fastly
192cnn.com ChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerOneTrustPubMatic Fastly
226weather.com Akamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)JW PlayerNew Relic Akamai
334rubiconproject.com CloudflareCloudflare Bot Managementcore-jsGoogle Tag ManagerGutenberg blocksjQuery Amazon Web Services
410washingtonpost.com Akamai Bot ManagerAkamaiAstroChartbeatGoogle Marketing Platform (DV360/CM360)Drupal Akamai
495businessinsider.com ComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerSourcepointSpeedCurve LUXIAB TCF v2 API Fastly
505quora.com CloudflareOneTrust Cloudflare
506foxnews.com Adobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Fonts Fastly
581dailymail.com Akamai Bot ManagerAkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360) Akamai
624usatoday.com Amazon Publisher ServicesComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)PubMaticTaboola Fastly
688uber.com CloudflareCloudflare Bot ManagementDriftEnvoyGoogle FontsMapbox Google Cloud
695lemonde.fr Google AdSenseOutbrainIAB TCF v2 APIVarnish Fastly
733dailymail.co.uk AkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)Google Fonts Akamai
862theverge.com Amazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Next.jsOneTrustReact Fastly
929latimes.com BootstrapChartbeatAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)EnvoyPubMatic Amazon Web Services
961corriere.it ChartbeatGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager)SwiperTaboola Rcs Rcs Mediagroup S.p.a.
1,082olx.pl Amazon CloudFrontCriteoGoogle Marketing Platform (DV360/CM360)GemiusGoogle Tag ManagerHotjar Amazon Web Services
1,135cbc.ca Akamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)Prebid.js Akamai
1,146lanacion.com.ar AkamaiBootstrapComscoreDatadog RUMGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Amazon Web Services
1,367dagbladet.no AstroCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Sourcepoint Cloudflare
1,382nikkansports.com Amazon Publisher ServicesApache HTTP ServerAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager) Amazon Web Services
1,393expressen.se DidomiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerIAB TCF v2 API Google Cloud
1,403index.hr Amazon Publisher ServicesMicrosoft ClarityCloudflareCloudflare Web AnalyticsDidomiGoogle Marketing Platform (DV360/CM360) Cloudflare
1,411ilmeteo.it Google AdSenseCloudflareGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle Analytics 4Google Cloud CDN / GFE Cloudflare
1,412livedoor.com Google AdSenseApache HTTP ServerAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Amazon Web Services

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology

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