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Advertising & pixels

PubMatic usage globally

PubMatic runs on 0.6% of major websites globally in our sample (391 of 68,774). Market share by country, top sites using it and technologies it is paired with.

0.6%
Share in Global
391 / 68,774
6
sites in Tranco top 1K
54 in top 10K
#47,449
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global0.6%391
  2. United Kingdom<0.1%11
  3. Netherlands0.2%15
  4. Italy0.3%24
  5. Spain0.6%26
  6. Japan<0.1%8
  7. Latin America<0.1%17

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels69%×9.4
  2. Google Tag ManagerTag managers59%×1.6
  3. Magnite (Rubicon)Advertising & pixels52%×54.9
  4. Google Publisher Tag (Ad Manager)Advertising & pixels49%×8.3
  5. ComscoreAnalytics46%×23.4
  6. Amazon Publisher ServicesAdvertising & pixels42%×45.6
  7. TaboolaAdvertising & pixels36%×22.7
  8. Google FontsWeb fonts32%
  9. AkamaiCDN32%×8.2
  10. ReactWeb frameworks32%×2.7

Top sites using PubMatic All 391 sites

TrancoSiteAlso usesHosting
192cnn.com ChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerOneTrustMagnite (Rubicon) Fastly
387pubmatic.com BootstrapcdnjsAmazon CloudFrontGoogle Analytics 4Google Ads (conversion)GSAP Amazon Web Services
410washingtonpost.com Akamai Bot ManagerAkamaiAstroChartbeatGoogle Marketing Platform (DV360/CM360)Drupal Akamai
506foxnews.com Adobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Fonts Fastly
624usatoday.com Amazon Publisher ServicesComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Magnite (Rubicon)Taboola Fastly
929latimes.com BootstrapChartbeatAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)EnvoyMagnite (Rubicon) Amazon Web Services
1,070moneycontrol.com Akamai Bot ManagerAkamaiAmazon Publisher ServicesBootstrapChartbeatComscore Akamai
1,217marktplaats.nl AWS WAF Bot ControlAmazon CloudFrontDatadog RUMGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Amazon Web Services
1,418tenki.jp AdRollAmazon Publisher ServicesAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)fluct Amazon Web Services
1,539goodreturns.in Google AdSenseAmazon Publisher ServicesChartbeatMicrosoft ClarityCloudflareCloudflare Bot Management Cloudflare
1,541aajtak.in AkamaiAmazon Publisher ServicesChartbeatMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360) Akamai
2,001wpastra.com AB TastyActiveCampaignAddThisAdobe AnalyticsAdobe Experience Platform TagsAdobe Fonts Cloudflare
2,512ndtv.com Akamai Bot ManagerAkamaiAmazon Publisher ServicesMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360) Akamai
2,830indianexpress.com Amazon Publisher ServicesChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Google Analytics 4 Amazon Web Services
2,984thehindu.com BootstrapChartbeatCloudflareCloudflare Web AnalyticsComscoreGoogle Marketing Platform (DV360/CM360) Cloudflare
3,038eyeota.net Adobe FontsAdobe Experience ManagerCloudflareCloudflare Bot ManagementComscoreFont Awesome Amazon Web Services
3,160abc.es Google Funding ChoicesNew RelicPrebid.jsMagnite (Rubicon)Equativ (Smart AdServer)webpack Fastly
3,715bostonglobe.com Adobe AnalyticsAkamaiChartbeatComscoreDataDomeGoogle Ads (conversion) Boston Globe Network 01 Bo...
3,758indiatoday.in AkamaiChartbeatMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Akamai
4,003news18.com Amazon Publisher ServicesChartbeatComscoreGoogle Marketing Platform (DV360/CM360)EnvoyGoogle Publisher Tag (Ad Manager) Akamai
4,689stuff.co.nz Google Marketing Platform (DV360/CM360)FastlyGoogle Publisher Tag (Ad Manager)Prebid.jsMagnite (Rubicon)Teads Amazon Web Services
4,690ilmessaggero.it Amazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Google Cloud CDN / GFEGoogle FontsGoogle Publisher Tag (Ad Manager)Google Tag Manager Google Cloud
4,699infoseek.co.jp cdnjsGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.5.1lazysizesTaboola Rakuten Rakuten Group Inc...
5,086olx.ro Amazon CloudFrontCriteoGoogle Marketing Platform (DV360/CM360)Google Tag ManagerHotjarIntercom Amazon Web Services
5,186gamebanana.com CloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google FontsGoogle Tag Manager Cloudflare

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology

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