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Advertising & pixels

PubMatic usage globally

PubMatic runs on 0.6% of major websites globally in our sample (394 of 68,769). Market share by country, top sites using it and technologies it is paired with.

0.6%
Share in Global
394 / 68,769
5
sites in Tranco top 1K
58 in top 10K
#46,528
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global0.6%394
  2. United Kingdom0.1%15
  3. Netherlands0.1%12
  4. Italy0.3%25
  5. Spain0.6%27
  6. Japan<0.1%9
  7. Latin America<0.1%17

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels69%×9.4
  2. Google Tag ManagerTag managers60%×1.6
  3. Magnite (Rubicon)Advertising & pixels52%×55.1
  4. Google Publisher Tag (Ad Manager)Advertising & pixels49%×8.3
  5. ComscoreAnalytics46%×23.1
  6. Amazon Publisher ServicesAdvertising & pixels42%×44.2
  7. TaboolaAdvertising & pixels36%×22.4
  8. Google FontsWeb fonts34%
  9. AkamaiCDN32%×8.2
  10. BootstrapCSS frameworks31%

Top sites using PubMatic All 394 sites

TrancoSiteAlso usesHosting
195cnn.com ChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerOneTrustMagnite (Rubicon) Fastly
305pubmatic.com BootstrapcdnjsAmazon CloudFrontGoogle Analytics 4Google Ads (conversion)GSAP Amazon Web Services
375washingtonpost.com Akamai Bot ManagerAkamaiChartbeatGoogle Marketing Platform (DV360/CM360)DrupalGoogle Publisher Tag (Ad Manager) Akamai
514foxnews.com Adobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Fonts Akamai
916latimes.com BootstrapChartbeatAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon)SpeedCurve LUX Amazon Web Services
1,074moneycontrol.com Akamai Bot ManagerAkamaiAmazon Publisher ServicesBootstrapChartbeatComscore Akamai
1,217marktplaats.nl AWS WAF Bot ControlAmazon CloudFrontDatadog RUMGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Amazon Web Services
1,370tenki.jp AdRollAmazon Publisher ServicesAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)fluct Amazon Web Services
1,523aajtak.in AkamaiAmazon Publisher ServicesChartbeatMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360) Akamai
1,527goodreturns.in Google AdSenseAmazon Publisher ServicesChartbeatMicrosoft ClarityCloudflareCloudflare Bot Management Cloudflare
1,814wpastra.com AB TastyActiveCampaignAddThisAdobe AnalyticsAdobe Experience Platform TagsAdobe Fonts Cloudflare
1,957gamebanana.com CloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google FontsGoogle Tag Manager Cloudflare
2,024sport.es Google AdSenseDidomiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerJW Player Telefónica
2,591express.co.uk Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360) Amazon Web Services
2,669ndtv.com Akamai Bot ManagerAkamaiAmazon Publisher ServicesMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360) Akamai
2,836indianexpress.com Amazon Publisher ServicesChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Google Analytics 4 Amazon Web Services
2,997thehindu.com BootstrapChartbeatCloudflareCloudflare Web AnalyticsComscoreGoogle Marketing Platform (DV360/CM360) Cloudflare
3,019eyeota.net Adobe FontsAdobe Experience ManagerCloudflareCloudflare Bot ManagementComscoreFont Awesome Amazon Web Services
3,519abc.es Google Funding ChoicesNew RelicPrebid.jsMagnite (Rubicon)Equativ (Smart AdServer)webpack Fastly
3,805indiatoday.in AkamaiChartbeatMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Akamai
3,845bostonglobe.com Adobe AnalyticsAkamaiChartbeatComscoreDataDomeDrupal Boston Globe Network 01
3,888stuff.co.nz Google Marketing Platform (DV360/CM360)FastlyGoogle Publisher Tag (Ad Manager)Prebid.jsMagnite (Rubicon)Teads Amazon Web Services
4,011news18.com Amazon Publisher ServicesChartbeatComscoreGoogle Marketing Platform (DV360/CM360)EnvoyGoogle Publisher Tag (Ad Manager) Akamai
4,823infoseek.co.jp cdnjsGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.5.1lazysizesTaboola Rakuten Rakuten Group Inc.
5,271olx.ro Amazon CloudFrontCriteoGoogle Marketing Platform (DV360/CM360)Google Tag ManagerHotjarIntercom Amazon Web Services

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology

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