Marketing automation & CRM globally: market share ranking

Forms, lead tracking and automation.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	HubSpot	2.3%	1%	0.5%	0.6%	0.7%	0.4%	1.7%
2	Marketo	0.5%	0.1%	<0.1%	0%	<0.1%	0.2%	<0.1%
3	Salesforce Marketing Cloud	0.4%	0.2%	0.2%	0.3%	0.4%	0.2%	0.5%
4	Salesforce Account Engagement (Pardot)	0.3%	0.3%	<0.1%	<0.1%	<0.1%	0.6%	<0.1%
5	Oracle Eloqua	0.3%	0.1%	<0.1%	0.1%	0.2%	0.1%	<0.1%
6	SAP Emarsys	0.2%	0.2%	0.2%	0.2%	0.3%	<0.1%	0.3%
7	MoEngage	0.1%	<0.1%	<0.1%	0%	<0.1%	0%	<0.1%
8	Braze	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
9	Typeform	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
10	Jotform	<0.1%	0.2%	<0.1%	<0.1%	0.1%	<0.1%	0.1%
11	Dynamics 365 Customer Insights	<0.1%	<0.1%	0.1%	0.1%	<0.1%	0%	<0.1%
12	CleverTap	<0.1%	0%	0%	0%	0%	0%	0%
13	Pipedrive	<0.1%	<0.1%	<0.1%	0%	<0.1%	0%	<0.1%
14	Tally	<0.1%	<0.1%	<0.1%	<0.1%	0%	0%	<0.1%
15	Customer.io	<0.1%	<0.1%	<0.1%	0%	0%	0%	0%
16	Act-On	<0.1%	0%	0%	0%	0%	0%	0%
17	Iterable	<0.1%	<0.1%	0%	0%	0%	0%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	HubSpot	2.5%	2.3%	2.3%
2	Marketo	1%	0.9%	0.5%
3	Salesforce Marketing Cloud	0.3%	0.5%	0.4%
4	Oracle Eloqua	0.2%	0.4%	0.3%
5	Salesforce Account Engagement (Pardot)	0.2%	0.3%	0.3%
6	SAP Emarsys	0.2%	0.2%	0.2%
7	MoEngage	0%	0.1%	0.1%
8	Jotform	0.2%	<0.1%	<0.1%
9	Braze	0%	<0.1%	<0.1%
10	Typeform	0%	<0.1%	<0.1%
11	Dynamics 365 Customer Insights	0%	<0.1%	<0.1%
12	CleverTap	0%	<0.1%	<0.1%
13	Tally	0%	<0.1%	<0.1%
14	Pipedrive	0%	<0.1%	<0.1%
15	Customer.io	0%	<0.1%	<0.1%
16	Act-On	0%	0%	<0.1%
	Sites measured	591	6,700	68,769

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology