Email marketing globally: market share ranking

Newsletter sign-ups and email platforms.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	Mailchimp	1%	4.4%	3.1%	2%	1.6%	0.2%	1.2%
2	Klaviyo	0.9%	7%	4.2%	2.8%	2.9%	0.7%	1.5%
3	OptinMonster	0.3%	0.3%	0.5%	0.2%	0.1%	<0.1%	<0.1%
4	Brevo (Sendinblue)	0.2%	0.4%	0.5%	1.7%	1.1%	0%	0.3%
5	Omnisend	0.2%	0.7%	0.2%	0.4%	0.4%	0.2%	0.4%
6	MailerLite	0.1%	0.2%	0.2%	<0.1%	0.2%	<0.1%	<0.1%
7	ActiveCampaign	<0.1%	<0.1%	0.4%	0.2%	0.2%	0%	0.3%
8	Kit (ConvertKit)	<0.1%	<0.1%	<0.1%	0%	0%	0%	0%
9	Sumo	<0.1%	<0.1%	0%	<0.1%	0%	0%	0%
10	Privy	<0.1%	<0.1%	0%	0%	0%	0%	<0.1%
11	GetResponse	<0.1%	<0.1%	0%	<0.1%	0%	0%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Mailchimp	0.7%	0.7%	1%
2	Klaviyo	0.3%	0.2%	0.9%
3	OptinMonster	0%	0.2%	0.3%
4	Brevo (Sendinblue)	0%	0.1%	0.2%
5	Omnisend	0.5%	0.1%	0.2%
6	MailerLite	0%	<0.1%	0.1%
7	ActiveCampaign	0%	<0.1%	<0.1%
8	Kit (ConvertKit)	0%	<0.1%	<0.1%
9	Sumo	0%	<0.1%	<0.1%
10	Privy	0%	0%	<0.1%
11	GetResponse	0%	0%	<0.1%
	Sites measured	591	6,700	68,769

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology