Web fonts globally: market share ranking

Font services and icon fonts.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	Google Fonts	26%	34%	28%	39%	39%	36%	46%
2	Font Awesome	16%	21%	19%	28%	31%	18%	29%
3	Adobe Fonts	3.6%	7.5%	3.9%	2.1%	1.2%	4.7%	1.1%
4	Bunny Fonts	0.2%	0.4%	0.7%	0.5%	0.2%	<0.1%	0.2%
5	TypeSquare	<0.1%	0%	0%	0%	0%	0.8%	0%
6	FONTPLUS	<0.1%	0%	0%	0%	0%	0.8%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Google Fonts	16%	22%	26%
2	Font Awesome	5.4%	10%	16%
3	Adobe Fonts	1.7%	2.9%	3.6%
4	Bunny Fonts	0.3%	0.2%	0.2%
5	TypeSquare	0%	0%	<0.1%
6	FONTPLUS	0%	0%	<0.1%
	Sites measured	591	6,700	68,769

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology