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Advertising & pixels

Equativ (Smart AdServer) usage globally

Equativ (Smart AdServer) runs on 0.4% of major websites globally in our sample (250 of 68,769). Market share by country, top sites using it and technologies…

0.4%
Share in Global
250 / 68,769
2
sites in Tranco top 1K
39 in top 10K
#44,524
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. Global0.4%250
  2. United Kingdom<0.1%2
  3. Netherlands<0.1%1
  4. Italy0.2%18
  5. Spain0.7%32
  6. Japan0%0
  7. Latin America0.3%59

Trend

Often used with

  1. Google Tag ManagerTag managers74%×2
  2. Google Marketing Platform (DV360/CM360)Advertising & pixels55%×7.5
  3. Google Publisher Tag (Ad Manager)Advertising & pixels44%×7.4
  4. Google FontsWeb fonts38%
  5. Magnite (Rubicon)Advertising & pixels38%×39.8
  6. PubMaticAdvertising & pixels32%×56.6
  7. Prebid.jsAdvertising & pixels28%×30
  8. IAB TCF v2 APICookie consent (CMP)28%×5.9
  9. BootstrapCSS frameworks27%
  10. CloudflareCDN24%

Top sites using Equativ (Smart AdServer) All 250 sites

TrancoSiteAlso usesHosting
339smartadserver.com Adobe FontsCloudflareDidomiGoogle FontsGoogle Tag ManagerjsDelivr Google Cloud
775imgur.com Google FontsGoogle Tag ManagerPrebid.jsUniversal Analytics (legacy) Fastly
1,091bfmtv.com Google AdSenseAmazon CloudFrontnginxPiano Analytics (AT Internet)IAB TCF v2 API Amazon Web Services
1,094terra.com.br AkamaiChartbeatGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)Google Tag Manager Microsoft Azure
1,270sapo.pt Google Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerMailchimpInMobi Choice (Quantcast) Meo Residencial
1,389filmweb.pl Microsoft ClarityDidomiGemiusGoogle FontsHotjarMatomo Efigence As
1,43024h.com.vn Amazon Publisher ServicesCriteoGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Publisher Tag (Ad Manager)Prebid.js Fptcloud As Vn Fpt Smart Clo...
1,661letras.mus.br Google Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsMagnite (Rubicon) Latitude Sh
2,024sport.es Google AdSenseDidomiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerJW Player Telefónica
3,519abc.es Google Funding ChoicesNew RelicPrebid.jsPubMaticMagnite (Rubicon)webpack Fastly
4,076kompas.com Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)FoundationGoogle Funding ChoicesGoogle FontsGoogle Publisher Tag (Ad Manager) Amazon Web Services
4,396estadao.com.br AkamaiBootstrapChartbeatGoogle Marketing Platform (DV360/CM360)Google Ads (conversion)Google Funding Choices Akamai
5,271olx.ro Amazon CloudFrontCriteoGoogle Marketing Platform (DV360/CM360)Google Tag ManagerHotjarIntercom Amazon Web Services
5,304eltiempo.com cdnjsAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Microsoft Azure
5,489finanzen.net AstrocdnjsMicrosoft ClarityconsentmanagerGoogle Marketing Platform (DV360/CM360)Google Analytics 4 Microsoft Azure
5,825tribunnews.com Amazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Facebook SDKFont AwesomeGoogle Funding Choices Amazon Web Services
6,053ledauphine.com DidomiGoogle Tag ManagerPiano Analytics (AT Internet)Google reCAPTCHAIAB TCF v2 API Euro Information
6,368leprogres.fr DidomiGoogle Tag ManagerPiano Analytics (AT Internet)Google reCAPTCHAIAB TCF v2 API Euro Information
6,413boursorama.com fluct Boursorama Asnumber France
6,421funnyjunk.com nginxPrebid.jsInMobi Choice (Quantcast)Google reCAPTCHAIAB TCF v2 API OVHcloud
6,439olx.in Akamai Bot ManagerAkamaiMicrosoft ClarityGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Fonts Amazon Web Services
6,518letras.com Google Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsMagnite (Rubicon) Latitude Sh
6,806bankier.pl CloudflareCloudflare Web AnalyticsDidomiGoogle Marketing Platform (DV360/CM360)GemiusGoogle Fonts Cloudflare
6,949elperiodico.com Google AdSenseDidomiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerJW Player Telefónica
7,078cifraclub.com.br ComscoreGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Funding ChoicesGoogle Publisher Tag (Ad Manager)Next.js Latitude Sh

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology

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