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68,774 sitesGlobal

Website benchmarks by country: 7 markets

The same checks on popular websites in seven markets, side by side.

99%
HTTPS homepage
67,751 / 68,774
64%
DMARC record
57,782 / 90,179
11%
Blocks an AI crawler
9,189 / 86,158
43%
Web analytics
29,413 / 68,774

By market

MetricGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
HTTPS homepage 99%99%99%99%99%99%99%
HTTP → HTTPS redirect 85%89%92%86%88%65%83%
TLS 1.3 90%97%97%89%90%78%89%
HSTS 53%51%52%40%49%33%45%
IPv6 (AAAA record) 36%72%74%34%31%7.5%32%
DNSSEC 8.7%1.9%25%2.6%6.1%4.1%7.8%
SPF record 76%41%48%83%84%84%82%
DMARC record 64%35%43%68%67%61%68%
DMARC enforced 41%19%23%24%35%14%33%
robots.txt 62%78%78%64%59%43%58%
sitemap.xml 67%76%77%70%67%58%66%
Blocks an AI crawler 11%5.8%6.6%11%11%4.3%8.2%
llms.txt 15%15%12%13%13%6.2%19%
Open Graph 50%45%41%47%45%59%48%
JSON-LD structured data 46%58%60%55%56%31%48%
Web analytics 43%44%35%46%42%40%45%
Tag manager 40%44%43%40%46%57%45%
Ad pixels 23%25%14%26%23%20%32%
Cookie consent banner 19%26%20%37%30%3.3%8.2%
Session replay 5.8%9.6%4.4%5%5.6%5.5%11%
Live chat 6.4%8.6%9.7%13%14%1.2%36%
E-commerce platform 5.4%17%14%18%21%7%18%
CDN 59%67%51%49%50%47%59%
Bot protection / WAF 18%19%12%13%13%5.2%16%
Sites with ≤ 5 issues 12%10%18%5.4%7.2%1.8%7.5%

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology

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