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68,774 sitesGlobal

Average web page size across the web

HTML size, scripts, third parties and image formats of homepages.

45%
Lazy-loaded images
31,207 / 68,774
23%
WebP/AVIF images
16,158 / 68,774
35%
Preconnect hints
24,294 / 68,774
1.2%
Mixed content
830 / 68,774

Medians and spread

MetricP10P25MedianP75P90Sites
HTML size7.2 KB46 KB137 KB312 KB629 KB68,346
Scripts3817335668,346
External scripts138162868,346
Third-party domains0124668,346
Stylesheets01371468,346
Images06276512568,346
DOM nodes483398131,4742,46368,346
Words615231,4623,4047,89668,346

Homepage HTML size

18%≤ 25
8.5%26–50
15%51–100
20%101–200
19%201–400
12%401–800
4.9%801–1,500
2.1%> 1,500

KB · Share of 68,774 sites in the sample.

By market

MetricGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
Lazy-loaded images 45%50%49%51%53%30%51%
WebP/AVIF images 23%24%23%26%25%18%30%
Preconnect hints 35%40%36%34%34%28%38%
ES modules 32%41%37%34%31%18%38%
Mixed content 1.2%1.4%0.6%2.3%1.8%2.3%2.5%
No compression 10%8.2%7.9%8.6%9.7%35%12%

Our crawler: 68,774 sites · Global · updated 13 Nov 2026 · Methodology

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